How do I measure the success of my Yelp advertising?
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One way to measure the success of your ads is to log in to Yelp for Business and review the User Views and Customer Leads tabs. You can also view your User Views and Customer Leads on the Yelp for Business App. An increase in User Views or Customer Leads indicates increased exposure to Yelp users. Measuring success on Yelp is different than many other advertising programs. With other programs, you’re sometimes able to follow clicks through to a purchase, or there’s actual collateral (such as a coupon) for the customer to turn in.
Once a customer logs off, we can’t follow their actions. However, these leads are good indicators of potential customers, as we’re taking online traffic and driving them offline to your business.
With Yelp you should track all of your leads:
Mobile Check-Ins
Mobile Calls
User Uploaded Photos
Call to Action clicks
Directions & Map Views
Clicks to Your Website
Yelp Bookmarks
Reservations made on Yelp
Messages from Users to your Business
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